HAY was founded in 2002 and already had a furniture collection in the same year. The fast-paced start was not reflected in the products, as they were of uncompromisingly high quality from the very beginning. HAY's answer to an ever-changing world is thought-provoking furniture that is so creative and sustainable that it does not need to be pushed aside. HAY looks back with great respect to the golden age of Danish modernism, when quality and craftsmanship brought the entire country to international awareness. The reasonable price level of the products is a sign of its human orientation, with which the aim is to make the products available to as many people as possible.
HAY collaborates with the biggest designers in the industry as well as young newcomers. In 2013, HAY launched its sister brand Wrong for HAY. In its simplicity, it is the manifestation of a fruitful collaboration between renowned designer Sebastian Wrong and HAY. Wrong designs some of HAY’s most daring products and also seeks out new, special designers under the brand, who, through their fresh perspectives, keep HAY constantly edgy.
